About Us

989 Group is a marketing communications agency based in Chicago and New York City.  We help our partners imagine possibilities, tell their stories, build their brands and grow their organizations.


Our business is consumed with knowing people and finding ways to reach and sway them.  We are insidiously curious about what moves people and preoccupied with understanding why people do what they do. Our solutions are thoroughly customer-centric in every way.


Through multi-variant mechanisms and methodologies developed over years of experience and practice, we take great care in thoroughly dissecting, understanding and explicating specific markets from every angle.  We believe long-term solutions do not exist independent of context, but real solutions are thoroughly contextual and readily integrating into daily life.


We choose our clients very carefully.  Chemistry is extremely important to us. Our approach is partnership.  We operate as insiders who seek to be immensely helpful and beneficial to our clients – not outsiders who have all the answers and leave more work than they produce. We want our relationship with every client to be warm, sanguine, upbeat, positive, proactive and solution driven. Our goal is to be the best in the business of helping a select group of organizations grow and thrive.


We are data driven, but we are also driven by instincts and intuition.



Partner | Managing Director


With over 20 years of leadership in university and collegiate enrollment management, marketing and institutional advancement as a director, dean, and vice president, Brian is a gifted strategist, writer, thinker, and leader in higher education. Brian holds master’s degrees from the University of Chicago and McCormick Theological Seminary, as well as a doctorate of education from Olivet Nazarene University. He attended the Harvard Institute for Higher Education as well.


Partner | Creative Director


For more than 20 years, George has given expert creative leadership to marketing, communications, and branding campaigns for colleges, universities, theater companies, arts organizations, and key non-profits around the United States and abroad. His keen ability to build unique and compelling brands, his broad artistic sensibilities, as well as his extraordinary eye for layout and design are significant advantages to all of our partner organizations.


Partner | Managing Director


Adam is our resident expert in transitional management and strategic sales & recruiting. With over 15 years of experience in higher education in New York and Chicago, Adam has led enrollment and financial aid teams to grow colleges through internal transition phases such as campus relocation, mergers & acquisitions, and several changes in executive leadership. He holds degrees in Education and Organizational Leadership and specializes in integrating marketing and recruitment plans to maximize revenue.


We specialize in market research, brand identity and strategy, brand playbooks, strategic marketing plans, communications plans, social media messaging and implementation, creative, advertising, collateral, websites, television and video, messaging and communications, ideation and thought partnership. Our team of writers, designers, art directors and brand strategists thrive on discovering the heart of your organization. From branding and re-branding to complete marketing campaigns for recruitment or fundraising, our team partners with your team to create a workable, unique identity for your project or institution – always focused on results.


  1. Market Research
  2. Brand Identity and Strategy
  3. Brand Playbooks
  4. Strategic Marketing Plans
  5. Communications Plans
  6. Social Media Messaging and Plans
  7. Creative
  8. Advertising
  9. Collateral
  10. Websites
  11. TV and Video
  12. Messaging and Communications
  13. Ideation and Thought Partnership


  1. New Student Recruitment and Enrollment Management
  2. Retention and Re-recruitment
  3. Financial Aid and Financial Services
  4. Institutional Advancement, Development, Fundraising and Capital Campaigns
  5. Alumni and Parent Relations
  6. Institutional Strategic Planning
  7. Leadership Development
  8. University and Public Relations
  9. Creative, Marketing, Branding and Communications


For more information about 989, to receive a design packet, or to schedule a comprehensive communications audit, please contact us at 866-989-2472 or info@989group.com. We can’t wait to talk with you about the future.